Rich Colour, Luxurious Texture and Bold Pattern Dominate the F/W 2012 Collection
TORONTO, ON (March 14, 2012 – TSX:L) – The Joe Fresh brand, providing fresh fashion at fresh prices, presents its modern ‘60s infused Fall-Winter 2012 collection on Wednesday, March 14, 2012, at 9:00 pm at World MasterCard Fashion Week in Toronto. The F/W12 collection showcases the new, refined look and downtown feel of the Joe Fresh brand.
This season’s runway collection features key trends and silhouettes from the Joe Fresh Fall-Winter collection, including rich colour, luxurious texture and bold pattern. Deep reds, royal blues and rich mustards are prominently featured on sophisticated tweeds, lush silks and soft leathers which are offset by bold uses of chevron and houndstooth patterns. Colour blocking, peplums, long skirts and cropped jackets fuel the refined ‘60s vibe of the collection, an evolution of the spirit presented for Spring-Summer 2012.
“This season we’ve produced a more serious, downtown collection. Playing with textiles, fabrications and techniques we were able to mix textures and explore new silhouettes while still being true to the nature of the Joe Fresh brand,” says Joseph Mimran of Joseph Mimran & Associates, Creative Director, Joe Fresh, Home and Entertainment for Loblaw Companies Limited.
The Fall-Winter 2012 “Fresh off the Runway” collection will be sold exclusively at select Joe Fresh store locations across Canada and the U.S., alongside the main collection it has inspired.
Watch the show live at: http://www.youtube.com/FashionWeekLive
For more information on the Joe Fresh brand visit Joefresh.com
About Loblaw Companies Limited (TSX:L)
Offering Canadians stylish, fresh and affordable apparel and accessories for all seasons, the Joe Fresh® brand is Loblaw Companies Limited’s answer to Canadian consumers' desire for accessible, of-the-moment style. Creative Director, Joseph Mimran of Joseph Mimran & Associates, Creative Director Joe Fresh, Home and Entertainment for Loblaw Companies Limited, oversees a line that features hundreds of items, from chic footwear to the latest in outdoor fashions. Joe Fresh BeautyTM, an inspired collection of stylish and well-priced beauty products, was launched in 2009. The Joe Fresh® brand is available in more than 300 locations across Canada, including 12 standalone and studio stores and 5 U.S. locations in New York and New Jersey.
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 135,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program
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For additional information, please contact:
Alexander Thomson
Public Relations Specialist | Joe Fresh
pr@joefresh.com