Joe Fresh Forward. We're proud to offer products that help reduce our impact on the planet.
Recycled fill. Zero blue water denim. Recycled polyester. Organic cotton.
Know what it’s made of.
Learn more about our efforts toward sustainability and look for these symbols when shopping online and in-store.
Learn more about our efforts toward sustainability and look for these symbols when shopping online and in-store.
Recycled Fill. All our insulated products contain PrimaLoft® fill, made with 75%-100% recycled fibres made from post-consumer recycled content including pre-existing plastics.
Zero Blue Water Denim. Denim fabric produced with recycled water and without the use of freshwater. Fabric Made with 100% Recycled Water.
Recycled Polyester. Partially made from pre-existing plastics, melted down and re-spun to create new polyester fibres. Certified by the Global Recycled Standard, recognized as the leading standard for recycled materials worldwide.
Organic Cotton. Cotton grown without the use of synthetic pesticides, insecticides, or herbicides and GMOs. Certified by the Global Organic Textile Standard, recognized as the leading processing standard for textiles made from organic fibres worldwide.
Reducing our plastic waste. We eliminated 8.2 million plastic hangers in 2021, and will convert 20 million hangers from disposable plastic to reusable wood by 2023.
We have introduced 100% recycled, recyclable paper bags across all our Joe Fresh locations and are eliminating all single-use plastic shopping bags in store by April 2023.
Joe Fresh is committed to improving cotton farming practices globally with Better Cotton. Better Cotton's mission is to help cotton communities survive and thrive, while protecting and restoring the environment.