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About Joe Fresh 

Essential Style. Exceptional Value. 

Joe Fresh brings the elements of modern style to life in essential designs known for their easy polish, exceptional value and thoughtful details. We deliver the building blocks of personal style in categories spanning apparel, accessories, and footwear. With collections for women, men and children, we make shopping for the whole family convenient, fun and accessible. Joe Fresh is also proud to offer extended sizes with select women’s styles ranging from XS to 3X. 

Fresh Start 

Founded in Toronto in 2006, Joe Fresh started by providing a uniquely accessible shopping concept to fashion customers in Canada. Today, we are one of Canada's leading fashion retailers, with products available at over 1650 retail locations, including more than 350 Loblaw stores, 1,300 Shoppers Drug Mart stores and 7 freestanding Joe Fresh stores. Plus, we’re always available online at