ESSENTIAL STYLE. EXCEPTIONAL VALUE.
Joe Fresh brings the elements of modern style to life in essential designs known for their easy polish, exceptional value and thoughtful details. We deliver the building blocks of personal style in categories spanning apparel, accessories, footwear and beauty. With collections for women, men and children, we make shopping for the whole family convenient, fun and affordable. Joe Fresh is also proud to offer extended sizes with select women’s styles ranging from XS-3X and 2-22.
Founded in Toronto in 2006, Joe Fresh started by providing a uniquely accessible shopping concept to fashion consumers in Canada. Today, we are one of Canada's leading fashion retailers, with products available at over 1450 retail locations, including over 350 Loblaw locations, 1,100 Shoppers Drug Mart locations and 11 freestanding stores. Find your closest store here. As Joe Fresh has grown, the brand has expanded globally as well as online with JoeFresh.com, where customers can shop the brand’s biggest and broadest assortment.
As a Canadian brand, Joe Fresh is committed to supporting young talent and entrepreneurship within the fashion community. In 2015, Joe Fresh partnered with Ryerson University to establish the Joe Fresh Centre for Fashion Innovation. Based in Toronto, the Centre incubates and supports a number of emerging fashion-related businesses. For more information, please visit joefreshcentre.com.