Offering stylish, fresh and affordable apparel, accessories and beauty for all seasons, the Joe Fresh brand is the answer to consumers' desire for accessible, of-the-moment style. With collections for women, men and children, this label is designed to solve the family’s fashion needs.

Canada’s number one apparel brand* is committed to offering stylish, versatile looks for everyday that are both well-designed and well-priced. Since the Canadian launch in 2006, Creative Director Joseph Mimran has personally overseen the design and development of the extensive Joe Fresh clothing range, from chic footwear to the latest in outdoor fashions.

The Joe Fresh Beauty cosmetics collection launched in the spring of 2009, remaining true to the brands mandate of offering quality products that are both fashionable and affordable. The cosmetics collection features hundreds of shades for lips and eyes with colour palettes designed to work effortlessly every day, and on every skintone. Seasonal colours are also introduced to reflect the trends.

The Joe Fresh brand is available in over 330 stores across Canada including Joe Fresh stand-alone boutiques and Real Canadian Superstore locations. The first international stores opened in New York and New Jersey in the fall of 2011.




Founded in 2006, Joe Fresh is one of Canada’s premiere sources for modern style and accessible design, offering comprehensive lifestyle collections for men, women and children. Joe Fresh delivers premium quality and incredible value in categories spanning apparel, accessories, footwear and Joe Fresh Beauty® cosmetics. The brand’s design vision is driven by Joe Mimran of Joseph Mimran & Associates, Creative Director of Joe Fresh, Home and Entertainment for Loblaw Companies Limited. In Canada, Joe Fresh® products are available online and in more than 340 retail locations, including 16 freestanding and studio stores. In the United States, Joe Fresh operates six freestanding stores in New York, including a flagship in the landmark 510 Fifth Avenue building. Joe Fresh products are also available in over 650 J.C. Penney stores.