We acknowledge that we live, work, meet and travel on the traditional territories of Indigenous Peoples that have cared for this land, now called Canada, since time immemorial.
National Day for Truth and Reconciliation
National Day for Truth and Reconciliation
September 30 is the National Day for Truth and Reconciliation. To honour this day, we partnered with Anishinaabe artist Blake Angeconeb to design an orange shirt with 100% of the proceeds* donated to the Gord Downie & Chanie Wenjack Fund.
September 30 is the National Day for Truth and Reconciliation. To honour this day, we partnered with Anishinaabe artist Blake Angeconeb to design an orange shirt with 100% of the proceeds* donated to the Gord Downie & Chanie Wenjack Fund.
National Day for Truth and Reconciliation
Meet the Artist
Blake Angeconeb is a self-taught Anishinaabe artist from Treaty 3 territory. His practice blends traditional woodlands art with pop culture influences through acrylics and multimedia on canvas.
Blake Angeconeb is a self-taught Anishinaabe artist from Treaty 3 territory. His practice blends traditional woodlands art with pop culture influences through acrylics and multimedia on canvas.
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National Day for Truth and Reconciliation
Since 2024, Joe Fresh has donated $245K to the Gord Downie & Chanie Wenjack Fund—an organization working to build cultural understanding and advance reconciliation between Indigenous and non-Indigenous peoples. 100% of proceeds* from this shirt, sold through October 31, 2026, will support their vital work.
Since 2024, Joe Fresh has donated $245K to the Gord Downie & Chanie Wenjack Fund—an organization working to build cultural understanding and advance reconciliation between Indigenous and non-Indigenous peoples. 100% of proceeds* from this shirt, sold through October 31, 2026, will support their vital work.
*Proceeds equal the retail price less variable costs. This program will donate a minimum $100,000 to the Gord Downie & Chanie Wenjack Fund.